Pre-pandemic, sales and marketing success means meeting client's needs quickly or launching a campaign and doing it on time and on budget. Traditional marketing approaches previously worked in ensuring a healthy sales pipeline and good customer engagement. COVID-19, however, has changed consumer behaviour drastically, with companies either not willing to purchase immediately or looking for ways to cut costs, making it harder for marketers to drive engagement or generate leads.
With the changes in consumer and business behaviour, how do you adapt your marketing strategies to the new normal? How do you pivot your marketing tactics to relaunch your business following COVID-19?
Join our guest panelist in this webinar Ms. Karen Sadler, Executive Coach at Collaborative Change Coach as we examine how you can adopt a holistic marketing approach for the 'new normal'.
This webinar will help you to:
What marketing in the new normal looks like.
Trends and practical tips for rebuilding your digital footprint.
Recalibrating your marketing strategies for the new normal.
Who should attend?
This webinar is highly recommended for Canadian businesses across all industries, but specifically for:
Anyone responsible for business development and marketing
August 19, 2020
1:30 PM - 2:15 PM MST
Meet Our Speakers
B.Ed., MA, Executive Coach | Collaborative Change Coach
As a Senior Learning Advisor in the private sector and as a Learning and Development Consultant in the public sector, Karen has been supporting leaders to thrive through transition and change for over 30 years. Karen holds a Master’s degree in Leadership and is trained in accordance with the credentialing of the International Coach Federation (ICF) as an executive coach.
During her career, Karen was known as a transformative leader who coached and inspired others to elevate their performance. Karen has a wide range of adult learning and human resources experience. She has supported leaders as a learning consultant in the oil and gas industry, played a leadership role in the settlement and integration sector, and supported the development of programming and training for principals and School Resource Officers in the Calgary Police Service. Karen has expertise in multiple areas including executive coaching, strategy, operations, team-building, systems thinking, and change management.
Account Manager | Systema Solutions
Ross is an Account Manager for Systema Solutions and previously was an Executive/Partner for a large retail organization. Ross' first-hand experiences in business with roles managing sales, operations, business development, human resources and IT have developed a new passion for helping other businesses improve productivity, make smarter decisions and embrace digital transformation.
He places strong regards to being positive, trustworthy and caring; believing every day is important to make yourself better! An avid reader of self-help and business development books, he is, in turn, a mentor and speaker to help others gain insight.
MBA, CMCT, CPHSA, COO | Axe IT Consulting
Abe is known as the Coach's Coach, and is an Entrepreneur, Professional Speaker, International Best-Selling Author, and High-Performance Leadership Coach. He is also the President of the Certified Coaches Federation, the CEO of Wellness Innovate Corp. and the CEO of Momentum Coaching.
Abe is a Leadership and Executive Coach and works with organizations globally around high performance, leadership development, strategic planning, and workplace wellness and mental health. In his career, Abe successfully led and turned around several multi-million dollar businesses that were struggling by driving cultural and operational transformation. His focus is business strategy and execution, driving revenue growth, human capital assessment and maximization, and facilitating full employee engagement. Abe has also spent several years as a non-profit executive and CEO. Abe is an impactful and collaborative business leader with successful experience in developing and executing strategic plans, cultivating leaders, building relationships with key stakeholders, and implementing operational results.